Wholesaling
One of the most enticing aspects about real estate is the variety of ways one can make money. Many new real estate investors start off with the traditional buy, fix, and sell model to turn a profit, while others purchase properties in order to generate cash flow by leasing or renting the property to others. The straightforward and profitable manner in which these deals can be done attract investors from all walks of life who are looking to either supplement their current income, start a new profession, or to generate cash flow that will eventually allow them to escape the rat race.
While all walks of life are attracted to real estate, not all individuals who start out in real estate are on equal footing. Some new real estate investors simply have more investment cash or access to funds due to good credit and contacts in life. For those that lack the initial financial resources to try traditional approaches, the wholesaling strategy can be a wonderful strategy that allows individuals to enter the real estate game without a ton of money upfront. Wholesaling can also be a great strategy for new investors with financial capital, as it allows them to get their feet wet and gain experience without tying up their precious resources. Even the most experienced real estate investor can encounter times when they run across a good deal but are cash poor. Wholesaling allows them to take advantage of the deal despite not having the current resources available.
Wholesaling is a straightforward strategy that utilizes all of the fundamental basics that other strategies do. The primary difference is that, instead of buying the property, you are obtaining and selling contracts to other real estate investors, effectively serving as the middle man. As the wholesaler, the amount of financial capital needed is very little, as you are not purchasing the property, and you are not paying for any repairs or external costs. The real estate investor you are selling the property to stands to perhaps make more money, but will also take all additional risk. As the wholesaler, you make your money up-front, and can move onto the next deal a little fatter in the wallet.
Despite its simplicity in function, wholesaling requires all of the fundamental skills that make up a great real estate investor. These skills are utilized in numerous real estate strategies, and serve as the building blocks for your real estate investments. In wholesaling, you still need to know your market, be able to analyze properties, and recognize good deals. You still need to be able to find motivated sellers, and be able to find methods to help them in their particular situation. Estimating accurate repair costs is also a valuable skill in wholesaling—underestimating your costs can be a critical, and deadly, mistake.
Far too many real estate investors do not put the time and energy into mastering the basics of real estate investing. This leaves them without the skill sets necessary to succeed at any meaningful level in the real estate business. Others aren't willing to put in the time or lack the discipline necessary to succeed in real estate. Finding motivated sellers can be a tedious and long process that requires leg work and numerous calls and offers before one is accepted. The nice thing about acquiring skills and knowledge is that once learned, they can be refined and mastered with repetition over time. Rich Dad Education provides numerous classes to go over the basics of real estate investing, including specific classes on wholesaling.
Even after you have become adept at the basics, there are little things that can be done to help maximize the chances of a successful wholesaling deal. Becoming adept at solving potential seller's problems is also critical in the wholesaling process. Being timely, professional, and taking care of much of the detail work for the motivated seller can go a long way to getting the deal done. There are numerous small things you can do on your end to maximize your chances of success.
Once all of the front work has been done, then comes the time to negotiate your deal with the wholesale buyer. Naturally, these don't just pop out of thin air; successful wholesalers have an active wholesale buyer's list that they have worked on and developed over the years. They are familiar with their investors’ buying criteria, price range, and profit range. Wholesalers realize that the other real estate investors want to make a profit to, so be familiar with which profit levels will attract a particular real estate investor—this becomes the basis of a nice business relationship.
It might be easy to understand why someone would be skeptical of why other real estate investors would want to share their profits with you. As mentioned, finding good real estate deals and motivated sellers can be a tedious and sometimes frustrating process. Having a deal where all of the up-front work has been done can be very attractive. They can focus on other areas (rehabbing, managing properties, etc) and solid long-term relationships can develop. In time, you may very well welcome your own wholesaling partners who do the ground work for you in exchange for your ability or desire to close the deal.
If you want to start building a wholesale buyer's list, start by looking at all of the signs and advertisements that focus on buying homes. Don't be afraid to join your local real estate club in your area. Wholesaling can be a profitable manner to enter the real estate investing world. Learn the basics of real estate investing, work on your wholesale buyer's list, and get to action. Start today as it is the foundation of your success.
