Concentrated Effort in Real Estate - Farming an Area
At the beginning of any new endeavor, one can easily become overwhelmed. Even the most excited and energized individual can become frustrated in the initial stages of real estate investing while simply putting together a power team, learning comps, and making offers. Couple these fundamental building blocks with the process of learning the basic principles of real estate investing and it may not seem like there is the time available to the new investor to succeed. Fortunately, as thousands of real estate investors can attest, real estate investing is a learn-as-you-earn business. As time passes, your real estate investing will develop a foundation, your power team will materialize, and your skills at making offers and evaluating properties will become fine tuned. If you are a new real estate investor and believe this to be true, then one simply needs to get through the initial frustrating stages that new real estate investors often encounter.
One of the easiest ways to mitigate potential frustration in the initial stages of real estate investing is to focus your initial energies on a specific location/area and develop specialized knowledge of that area. Many people have used the analogy of diving into the pool and learning to swim to explain how to succeed at real estate investing. While this analogy certainly holds water, one also doesn't simply want to be doggie paddling through their initial first few years either. It is tempting, and many succumb to this temptation, to want to learn about their whole city or region right off the bat. The figure of speech, "jack of all trades, master of none" comes to mind in describing the skills that these individuals may develop in evaluating properties.
Choose a Farm Area
There is no way around it—to become a successful real estate investor, one must master the art of determining property values. Whether you specialize in rehabbing, wholesaling, foreclosures, or any of the other numerous real estate strategies at your disposal, determining property values is a fundamental skill that must be learned. The rate in which you can practically apply this skill increases dramatically when you start off with a manageable area to start your evaluations.
This manageable area, often called a farm area, is likely to be a section of the city you live in. There is no exact formula to determine how large this should initially be, but for beginning investors there is no shame on erring on the small side. Choosing a smaller sample to study not only has the psychological benefit of not becoming initially overwhelmed, but also the practical benefit of learning your first area well. This is good advice even for the most energized new real estate investor. If you error on the smaller side, you may find after a few weeks that you need to expand it and can easily do so by adding surrounding neighborhoods.
Immerse Yourself in Your Farm Area
In time, successful real estate investors are so tuned into the ebbs and flows of the areas they invest in that they become walking web portals of information. Through study and hard work they develop a feel for their area that simply cannot be taught, it can only be acquired. Without the aid of an external device they can tell you in their area what houses sell for, what they rent for, what the trends are, and what areas are hot (or cold). With this knowledge, they also know within a few minutes of evaluation whether a property in their area is a good deal or not.
The surest way to start developing this feel for a particular real estate market is to immerse oneself in that market. This consists initially of good old-fashion leg work. Drive around your farm area and make a list of all for sale, vacant, run-down, and rental properties. Make appointments to see properties that are for sale and attend open houses. You are not necessarily looking for a good deal during this stage (though you wouldn't complain) but you are trying to learn your farm area.
Through a real estate agent or web service, attempt to gain a picture of what the real estate market has been like in your farm area for the last year. Gaining information on what homes have sold for and the average amount of time a home is on the market before it sells provides critical information for which to determine your initial analysis of your farm area. Since one of your strategies for increasing cash flow is likely to be through the landlord route, you also want information on what homes rent for in the area. With all of this information remember that the more recent the sale, the more relevant the data is.
With a combination of research on real estate deals within the last year, investigating the current homes in your farm area, and following your real estate farm area from that point, you will begin to have an initial picture of the real estate market in your chosen farm area. Naturally there will be many nuances that you fail to uncover at first. For example, over time you may discover that certain neighborhoods may have homes that sell relatively fast and other neighborhoods that take longer. There may be factors involved in this that you simply won't learn until over time trends appear and your feel for your area is developed. These are the subtleties that will make you an expert in that area over time. For now, these other initial states should provide a groundwork to adequately determine property values in your given farm area and recognize good deals when they are presented.
Moving On
Eventually you will feel comfortable with the real estate activity in your area and be able to determine the property values with ease for your first farm area. You likely will have a sound feel for why certain homes move faster than others. At this point you will naturally want to expand your farm area. Don't be afraid to take this process gradually as well, even though your own learning curve of evaluating properties has quickened.
Being able to determine properties is just one step on your journey to becoming a successful real estate investor. However, it is an important one and taking the time to focus on a single farm area in the nascent stages of your real estate career is probably a prudent course of action. Real estate investing is indeed a learn-as-you-earn venture and a concentrated effort on a specific farm area is perhaps the surest way to help the beginning real estate investor start off on the right foot.